The challenge
With thousands of products across desktops, laptops, monitors, servers and accessories, Cap needed an online store where buyers can find the right model quickly, compare specifications and order with confidence.
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Case study · IT wholesale e-commerce
Cap Middle East: A wholesale IT store built to sell
A Dubai computer wholesaler since 1997, selling genuine HP, Lenovo, Dell and other IT products online to businesses and resellers.
- Client
- Cap Middle East
- Industry
- IT wholesale e-commerce
- Location
- Dubai, UAE
- Project
- Website design & build
- Live site
- capmiddleast.com
The client
About Cap Middle East
Cap Middle East FZCO (Cap Computers) has been a leading computer wholesaler in Dubai since 1997. Starting in Bur Dubai’s tech district, it built long-standing partnerships with HP, Lenovo and Dell, and today works with Intel, Microsoft, Acer, Cisco, Dahua, APC and Schneider.
The company serves businesses, corporate procurement teams and resellers with genuine, warrantied products at wholesale prices.
Our approach
We built a clean, fast e-commerce experience in Cap’s blue, with category navigation, rich product listings, partner brand badges and promotional banners for new arrivals and sales. English and Arabic are both supported.
What we built
Key Features of the Cap Middle East Website
Desktops, laptops, monitors, AI PCs, workstations, gaming gear and accessories with detailed specs.
HP, Lenovo, Dell, Intel, Cisco, Acer and more shown as authorised partners.
Content for resellers and procurement teams, with wholesale benefits and flexible terms.
English and Arabic versions to reach more customers across the UAE.
Showcase
Design Highlights
A closer look at the layouts, imagery and details we created for Cap Middle East. Tap any image to enlarge it.
Look & feel
Brand Identity
We built the design around Cap Middle East's own brand, so the website feels instantly familiar to its customers.
Primary#2178ae
Accent#111111
Dark#0d1b26
Light#f2f7fb
TypographyAaInter
Leading Computer Wholesalers in Dubai
Project scope
Pages & Deliverables
Site map
- Home
- Desktops
- Laptops
- Monitors
- Workstations
- Gaming
- Accessories
- New Arrivals
- Super Sale
- Contact
What we delivered
- E-commerce website
- Product catalogue
- Responsive development
- Bilingual (EN/AR)
- Promotional banners
Free, 30 minutes
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Zapio, an award-winning digital design agency in Dubai
30min
- Obligation-free quote
- A one-on-one strategy chat
- A guided, hassle-free process
- All costs advised upfront
Want results like Cap Middle East? Let's build your website next.
Have a project in mind? Let's talk
Get an obligation-free quote tailored to your needs, or book your one-on-one chat with one of our digital strategists to develop ideas that meet your business goals. Our easy, hassle-free, guided process will hold your hand every step of the way. We advise all costs upfront so there's no nasty surprises.