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Using Digital Marketing to Survive a Pandemic


Millions around the world are trying to adapt to a different way of living as COVID-19 spreads over the planet. While traditional stores were already losing favour with customers, stay-at-home orders have effectively devastated the business. Companies that have already managed business transformation to a digital market are best positioned to succeed in this environment. However, having a working website and an eCommerce store is just half the story. The idea of bringing customers to those product pages is just as crucial.

Digital Marketing’s Expanding Role

The rivalry for traffic increases as more firms enters the online platform. Smaller businesses are up against Amazon, Walmart, and Target when it comes to getting found by online customers.

As a result, digital marketing is essential for growing brand awareness and traffic to business websites. A thorough digital marketing plan begins with the development of a search-engine-friendly website and extends to a robust social media presence.

While many small businesses concentrate on organic marketing methods such as social media and conventional marketing, paid advertising is becoming increasingly crucial in the online battle for client engagement. 

Under the umbrella of search engine marketing, this covers social media advertisements and Pay Per Click (PPC) campaigns (SEM). A social media agency in UAE can help you with these needs.

When is the Best Time to Try Digital Advertising?

While it may seem contradictory to increase spending in the midst of a worldwide catastrophe, now is the ideal moment to do it. CPM prices (the cost paid per 1,000 ad views) for search marketing and PPC are really relatively cheap in many circumstances, thanks to many organizations slashing budgets and cutting online ad spending.

You may try new digital marketing routes like sponsored advertisements by taking advantage of lower competition and rates.

Increasing Power of Digital Marketing

Employers are fast recognising that digital marketing is must-have expertise. It’s no surprise that, as the market moves, organizations are becoming increasingly reliant on digital marketing and advertising. Those that do not will be left behind, especially during pandemics such as the coronavirus.

Advertising needs a substantial expenditure to test various choices and determine what works and what does not. Because of the economic downturn, keyword rates and competition are at an all-time low, as are many corporate budgets. As a result, brushing up on digital marketing methods is a smart idea to lay a strong foundation as a candidate for a marketing position and as a company owner.

Today’s Digital Channels

As the internet world has risen in significance, having the best digital marketing agency in Dubai for your business has become increasingly important. The internet has now become a lifeline for most companies as a result of the epidemic. It’s never been a better moment for your business to invest in digital marketing than today.

We handle everything at Zapio. Zapio Technology is one of the best digital marketing companies in the UAE. It helps you with web design, social media, SEO, digital advertising, and much more! Whatever you need, our digital marketing experts will take better care of it. Contact us for more information.

Using Digital Marketing to Survive a Pandemic

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