It is a common tendency among people to get confused between branding and marketing. The most common confusion is the assumption that branding is a part of marketing. It’s actually the other way around. There is a very thin line distinguishing marketing and branding. This makes distinguishing between them very difficult. Marketing is just the beginning of branding. To create a brand is to create an identity for your business in the market and a corporate branding agency in Dubai can help you every step of the way.
Another common misconception among people is the thought that branding is just logos and taglines and maybe a colour scheme. That is only one step in the process of branding. Though they are important steps, you still have a long way to go after fixing those. A corporate branding agency knows and specializes in this and they can guide you as you proceed to establish your brand.
While marketing can be considered as the process of persuading customers to buy your product, branding is the process of giving your customers a reason to stay loyal to you. When you market your business, your customers get to experience your products or services and through that experience they can decide whether they want to engage in further business transaction with you or not. So in a way, we can say that branding begins where marketing ends.
Let us first look at what the meaning of marketing and branding is to avoid any further confusion. Marketing is the process of using a set of tools, strategies and procedures to promote your business to your target audience. You try to connect with them through various advertising, promotional and campaign methods and influence them to buy your product or service. Branding on the other hand is your voice and your company culture. It is the identity you have in the market. Through marketing, you are asking customers to buy your products while through branding the customers are deciding for themselves if they want to buy from you.
Building a brand is a very long process and continuous marketing effort is a requirement in branding. Once your brand has been established successfully, your business will do better but marketing is still required. Both are ongoing processes but once your branding is done properly, marketing and sales become easier for you as you are well recognized in the market.
Branding is not just about colours and logos, it is your voice and your message that you are communicating with your customers. Successful branding is not only dependent on your activities but also the way in which consumers perceive them. It is ultimately the customers who are the determining factors in the success of your branding process. A top branding agency in Dubai can help in doing proper research of your target market and they can predict the ways in which your actions will be received by the consumers so that you are always putting the best foot forward.
Branding is a very important process for a business. It is another determining factor that can make or break your business. Therefore, it is important to do it the right way to get the best results. When you start your branding process, take the help of an agency for corporate branding in Dubai to make the process more effective.
The following are some of the advantages a successful branding can bring to your business:
Identify the purpose of your business
When you start your business, you have to be clear of the purpose of your business. Decide what your mission and vision are. Your customers won’t know what your business is about if you don’t. Have a clear idea on why you are doing your business and who your target customers are.
Build your brand voice and personality
The next step is to decide how you want your customers to perceive you. Once you build a brand with a specific voice and personality, it is very difficult to change it. See how you want to operate in the future also before deciding this.
Define value proposition and culture of your business
These are the reasons why your customers should do business with you and what makes you unique. You should tell your customers what are the values that make you better than your competitor.
You also have to decide the values you are going to uphold as a business. The culture within your business organization also plays an important role. How your organization functions, employee welfare and work culture can all have an effect on how your brand is perceived.
Communication about your brand to your target audience
This is a very crucial step. It can also be considered as marketing your brand. You have to develop your strategy in such a way that through your efforts, your customers clearly understand your tone and message, the values you uphold and the quality of your products. If this is perceived in a positive way, your branding will be successful and you can gain a lot of loyal customers.
Marketing is an integral part of branding and is the process by which you attract one-time customers. Branding meanwhile can be described as the process of creating regular customers. To create loyal customers, it is important to establish the right brand name. Branding process is different for different brands. A top branding company in Dubai can help you decide how to go about your branding process according to your target market needs so as to give you the best results. Establishing the right brand identity can lead your business to greater success.